Search Engine Optimisation (SEO) for small business websites
Search Engine Optimisation (SEO) and Submission
This skilled process is an essential part of website development if you are relying on people finding you via internet searches.
It is an area which undoubtedly causes confusion between customers and web developers, not least of all because most people do not understand what it is.
Search Engine Optimisation (SEO) is the science of how well your website and its pages are set up to rank in the major search engines such as Google, Yahoo and Bing. Without SEO, your website will not be found by anyone, unless they already know your website address.
Some web developers do not offer any SEO service and you will have to source a specialist SEO company, which can be incredibly costly and inconvenient, while others carry out the service as part of a package or on a per-page basis.
We charge a fixed price for each page we optimise, and because we build websites from the ground up, we can optimise and code your site during each development phase to help it achieve favourable ranking positions, although no one can offer any firm guarantees.
The Importance of SEO & Meta Tag Analysis
To clarify, however, SEO and meta tag analysis is the process of optimising and promoting a website to help achieve high rankings in search engines. Writing a website so that it satisfies search engine algorithms will give it a higher chance of quicker indexing and higher ranking.
All text and images within a website must be optimised properly so that a search engine knows exactly what your website is. The most appropriate search terms are researched and targeted and each web page is optimised for those specific keywords. HTML meta tags and alt tags are also carefully written and optimised.
It is important to note that achieving a good search engine ranking isn't an instant process and you have to be patient to see the benefits of any optimisation work that has been carried out. Unfortunately, no guarantees can be given as to where your site will be positioned.
Search Engine Submission
Once your website has been built and optimised, the major search engines need to be advised that your site exists. It is widely accepted that Google is currently the most used search engine in the world. Subsequently, we believe that developing a website which satisfies Google’s algorithm is currently the best way forward.
As such, we would advise against the practice of submitting to thousands of different search engines, some of which you won’t even have heard of and are, in fact, rarely used. Beware the company that promises big results from this practise! We write and code our pages during the construction phase and then submit them manually to the most popular search engines.
Please Contact us if you have any questions at all.
More pages about Web Design
>>> 1. Website Design Summary
>>> 2. Why Ativity?
>>> 3. Ordering & Timescales
>>> 4. Your Website Content
>>> 5. Other Web Services
>>> 6. SEO & Submission
>>> 7. Website Renovation
A Bright Future
The Internet has become an exciting and thriving business arena for both retailers and consumers alike. It's fast, easy, secure, open 24/7 and extremely popular with people of all ages and from all backgrounds.
Once built, we believe your website will be a major part of your business and will prove an invaluable tool for your long term professional success.
